LEDWORKS Unveils Twinkly 2025 Christmas Portfolio: Advanced App Features, High-Density Lights, and New Outdoor Designs


Ledworks, the Italian company that in less than a decade has turned Twinkly into a global benchmark for smart lighting, announces its 2025 seasonal portfolio. The new range brings together continuous software evolution – with features that are increasingly customizable and interactive – and an expanded hardware range designed to deliver innovative solutions for both indoor and outdoor decoration.

This announcement marks an important milestone in Twinkly’s journey of consolidation. As the brand approaches its tenth anniversary, it continues to strengthen its international position by focusing on three key pillars: technological innovation, ease of use, and the growth of its Community. With the innovations unveiled today, the decoration experience becomes simpler, more emotional, and more shareable than ever before. 

“Our goal is to make decoration ever simpler, smarter, and more fun,” says Giorgio Elefante, CEO of Ledworks. “The magic of Twinkly Community just started. With Scenes and Effect Sharing we are strengthening the Twinkly Community and creating new ways for our customers to share their creativity. We aim at letting our customers have more fun with Twinkly products, and to drive more engagement of this incredible Community by letting the effects being shared. Twinkly R&D team did a great job so far, and believe me, even more is in the pipeline.” 

“Simplicity of decoration has been the guideline driving our product development toward 2025 HD 500 and 700 Strings, while Outdoor is the landscape we plan to enrich further with Twinkly magic”, adds Giorgio Gatto, CTO of Ledworks. “More products, more personalization opportunities through the new App features, and a strong commitment to a multi-year development aimed at delivering next gen powerful products, enhanced personalization options and a more engaging platform to Twinkly Community and individual Customers are our top-priorities.”

 

 
New products for 2025

Twinkly’s 2025 hardware collection combines cutting-edge technology with design versatility, offering solutions for both indoor and outdoor decoration.

 

 

Strings HD (500 and 700 LEDs)

Twinkly Strings HD takes the classic strings to the next level, featuring RGBW for a richer and more vibrant color palette. With a significantly increased LED density compared to traditional models, these lights are available in 500 and 700 LED versions. This ensures a tighter distribution that makes it easier to wrap lights around trees or objects, achieving a higher concentration of light points on the surface. The addition of white LEDs enhances the effects, offering a wide range of colors and allowing for unique and sophisticated lighting displays, all powered by Twinkly’s advanced technology. 

The Twinkly Strings HD will be available in two versions: a 500-LED variant that is 27.5 meters in length and priced at £179.99, and a 700-LED version that is 38.5 meters long and costs £239.99.

 

 

Permanent Outdoor Lights

Engineered for durability, Permanent Outdoor Lights are IP65 certified and designed for year-round use. With 98-foot strings containing 72 mappable LEDs, they deliver full RGB and white customization through the Twinkly App, now enhanced with advanced white management for even greater control over color temperature and light quality. Perfect for architectural decoration or landscape lighting, they integrate seamlessly into existing Twinkly setups for 365-night brilliance, offering a more personalized and versatile lighting experience. 

The new Twinkly Permanent Outdoor Lights offer 30 meters of customizable lighting for £299.99.

 

 

Reindeers Family

Expanding the popular outdoor figures line, the Reindeer Family now includes new Stag and Doe models, featuring an updated design and a greater number of lights for a more vibrant and enchanting display. These figures sync with other Twinkly products via the App, allowing users to create fully customizable holiday displays that combine tradition with smart lighting innovation. 

The Twinkly Reindeers family includes the new Stag, priced at £299.99, and the new Doe, priced at £269.99.


 

Spheres

Twinkly Spheres bring elegance and innovation to festive decoration. Their 3D foldable design makes them easy to store and install, while each sphere integrates 210 RGB+W LEDs capable of over 16 million colors, including all white tones. Designed for both indoor and outdoor settings, Spheres create striking 3D effects that can sync with other Twinkly devices for immersive shows. 

The Twinkly Spheres has a 43 centimeters diameter and a price of £139.99. 

 

 

Strings 750

The 750 LED Strings are the top-of-the-line offering in the Twinkly classic range, featuring the longest and most energy-efficient version to date. Spanning 197 feet in lighted length, they are perfect for wrapping large trees, decorating façades, or creating brighter decorative effects with their RGB capabilities. App-controlled and weather-resistant, these strings uphold Twinkly’s tradition of combining practicality with striking visual impact. 

The Twinkly Strings 750 are 60 meters in length and are priced at £229.99.

 

 

New App features

Twinkly continues to innovate on the digital side, introducing advanced features designed to elevate the user experience and expand creative possibilities:

 

Scenes 

With Scenes, users can save and instantly recall their favorite lighting setups, including effects, colors, brightness levels, and the state of multiple devices. Up to 20 personalized configurations can be stored and activated directly from the App or via home automation voice assistants. This makes managing large or complex installations faster, simpler, and more consistent, whether for everyday use or special events.

 

Effect Sharing

Effect Sharing revolutionizes the way users create and exchange lighting effects. A redesigned gallery with tabs, filters, and a search function makes it easy to organize content, while the new sharing option allows users to send effects via a simple link. Each effect remains updated to its latest version, and creators keep full control over their content. This not only puts customers in the driver's seat, empowering them to raise emotions with festive decorations and more, but also strengthens collaboration within the Twinkly Community and fosters a more interactive, social use of light design.

 

Strengthened digital presence

To showcase our new offering and allow consumers to easily select the most suitable decorative solutions, Twinkly has completely redesigned its websites, twinkly.com and pro.twinkly.com, with the main goal of enhancing the user experience. The new platforms feature smoother navigation, inspiring visuals, and an improved mobile interface, reaffirming Twinkly’s role as the global reference point for smart decorative lighting. With sleek, improved navigation, mobile responsiveness, and a wealth of new, inspirational, and interactive content, the websites are now more engaging than ever! This strategic move not only expands our logistical reach but also strengthens our presence across regions and leverages new partnerships in North America and Europe. We are constantly striving to elevate and refine the experience for our users, ensuring we meet their needs across all territories with enthusiasm and dedication.

 

About Ledworks' Twinkly

Ledworks is an Italian tech company, home of Twinkly branded products and of mappable lights patented technology. Founded in Italy in 2016, it soon became the global leader in smart lighting festive decoration by changing the game of decorative lighting with the technology breakthrough of IoT Mappable Lights and an array of innovative, technologically advanced, patented and internationally awarded products. 

Twinkly offers a complete eco-system of connected LED lights, easily and remotely controlled even via any smartphone or tablet. A special computer vision algorithm maps the exact position of each light composing a single device, and it groups different devices positioned anywhere, to then command fully personalized extraordinary lighting effects. This mapping solution is much easier and significantly faster than any programming solution normally used to command complex installations. Effect management across those installations remains unparalleled in terms of personalization and sharing options, as well as in terms of enchanting results. 

Emotions don’t stop at Christmas: from domestic festive decorations to entire building facades, from domestic decoration in smart homes (Twinkly is compatible and fully integrated with mainstream home automation platforms) to theme parks, concerts and scenic installations, Twinkly’s advanced technology enables decoration with smart lights within everyone’s reach.

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