Twinkly turns 10: a decade of light, one LED at a time

Twinkly turns 10: a decade of light, one LED at a time

For Twinkly, ten years are worth celebrating only together with the community that made them possible. That's why the anniversary comes as a double gift: 30% off on the entire collection from September 25th to October 5th, 2026, followed by a second discount that can be redeemed by a friend brought by a member of the community. Behind it all lies a decade of patented innovation that has turned the most timeless holiday tradition into a personal, made-to-measure experience.

Milan,  September 25th, 2026 – Twinkly, the pioneering brand in smart decorative lighting, is celebrating ten years since its founding. To mark the occasion, from September 25th to October 5th, 2026 the company is launching a celebration with its global community: dedicated content across social channels, A journey through clues, surprises, and much more.

A decade ago, a handful of smart lights began to turn into something more: not simple decorations, but a new surface on which to sketch emotions, memories and desires. Ten years on, that spark has become a global phenomenon lighting up millions of homes around the world, staying true to the promise that has accompanied the brand since day one: Light Up Your Life.

Patented mapping: when lights become a screen

Behind the wonder lies engineering that Twinkly invented and patented. Using the smartphone camera, the app pinpoints the exact position of every single LED in space, regardless of the installation's shape: a technology unique in the decorative lighting industry, enabling individual control of every point of light.

This level of control makes it possible to turn any installation into a surface capable of displaying coherent images, text and animations, from falling snow on a tree to a wave rippling across a façade. The experience is rounded out by a constantly updated gallery of hundreds of ready-made effects, a custom-creation tool, over 16 million colours and music-synced lighting.

From a single product to a year-round ecosystem

Over the decade, Twinkly has grown from a single product into a true ecosystem: one app controls the entire product family, which can be grouped and synchronised to build a single installation across every space in the home, indoors and out. The offering accompanies people all year round, not just during the holiday season, and integrates with leading voice assistants and smart home ecosystems.

A great milestone: our first 10th anniversary

"Ten years ago we lit the first LED with a simple idea: that light could become a tool for telling your own story, not just decorating a space. Today, seeing millions of homes around the world light up with Twinkly every season fills us with pride, but it's only the beginning: our ambition for the next ten years remains the same as it was on day one — giving everyone the simplest, most personal way to light up their life," says Marco Franciosa, CEO of Twinkly.

Ten years, one promise

Sparks the magic isn't just the signature of every Twinkly product: it's the invitation the brand has extended for ten years to people around the world — to stop settling for light as it is, and to imagine it differently, personally, alive. Ten years after the first LED was switched on, millions of people worldwide are answering that invitation today.

Twinkly Enters a New Phase of Growth and Innovation

Twinkly is entering a new phase of development, marked by a strategic organizational transformation designed to strengthen the brand and lay the foundations for its long-term growth.

Since April 2026, the company has been undergoing a comprehensive reorganization following the acquisition of the retail business and the Twinkly brand by its original founder. This transition represents an important step in the evolution of the company and is aimed at consolidating its operations, strengthening its structure, and preparing Twinkly for its next stage of innovation.

The organizational changes impacted 2026, being part of the broader transition process and are progressively being addressed as the new operational structure is established.

Looking ahead to 2027, Twinkly is preparing for a renewed phase focused on innovation, product development and the evolution of the connected lighting experience. The company’s ambition is to build on the technology, creativity and ecosystem that have established Twinkly as a reference in smart decorative lighting, while introducing new products, technologies and experiences for its customers and partners worldwide.

The transition currently underway represents not a closure, but a new beginning for Twinkly, with a renewed structure, a clear vision for the future and a strong commitment to continued innovation.

Follow the Twinkly 10th anniversary

Instagram: @twinkly   •   TikTok: @twinkly   •   Facebook: Twinkly (facebook.com/Twinkly.Smart.Decoration)   •   YouTube: Twinkly (youtube.com/@Twinkly)

Official website: [twinkly.com]

About Twinkly

Twinkly is the pioneering brand in smart decorative lighting, born from the idea of reinventing the act of hanging lights through patented mapping technology that allows every single LED to be controlled individually. With a single app, millions of people around the world transform their homes and outdoor spaces into personalised lighting experiences, all year round. Light Up Your Life.

Press contacts

press@twinkly.com